Good Kid, m.A.A.d City' was the major-label debut from soon-to-be-pretty-big rapper Kendrick Lamar. It was an introduction in more ways than one as it was a concept LP about Lamar's upbringing in the 'hood. Lyrically complex with sub-plots and red herrings galore it featured a more subtle production that has often been seen in hip-hop with brooding instrumentals and deep atmospherics leading to both underground and commercial accolades.